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About

A London studio that
kept building its own tools.

FREEDOM LLP makes puzzle and trivia games for iOS and Android. We have been at it since 2016, under two names, from the same partnership.

We are a small studio with an unusually long-lived flagship. Battle of Geniuses went on the App Store in 2016 and is still shipping updates — that single fact has shaped everything else about how we work. Running one game for nine years teaches you things that launching nine games for one year each never will.

It taught us, first, that content is an operations problem. A trivia game consumes questions faster than any editor can write them, so we built a generation and review pipeline: sourcing, drafting, fact-checking, localising, and retiring questions that players have seen too often. That pipeline now feeds Chronology as well.

It taught us, second, that analytics tools are built for people who already know what they are looking for. Ours never did. That frustration turned into appanalytics.ai — a platform where autonomous agents do the looking, now in alpha and used well beyond our own titles.

And in 2022 we changed our name. ARTADIAN GAMING LLP became FREEDOM LLP: same company number, same partnership, same catalogue. The old name survives in every bundle identifier we ship, and in a handful of directories that still list Artadian as a separate, closed company. It is neither.

How we got here

Ten years, one partnership,
two names.

  1. 2016

    Artadian Gaming LLP is incorporated

    Registered in London on 2 April 2016 (company no. OC407608). Battle of Geniuses ships to the App Store the same summer.

  2. 2017—2021

    Battle of Geniuses finds its audience

    Live PvP, clans and tournaments arrive over successive versions. The question bank grows past what an editor can maintain by hand, so we build a generation pipeline for it.

  3. 2022

    Artadian becomes Freedom

    The partnership is renamed FREEDOM LLP on 12 August 2022. The bundle identifiers keep the old name to this day — every title still ships as com.artadian.*

  4. 2024

    The puzzle catalogue begins

    Queens launches in November and becomes the second pillar of the portfolio, followed through 2025 by No 3 in line! and Spellsearch.

  5. 2026

    Chronology, Pick The Lock — and appanalytics.ai

    Two more titles ship, and the internal analytics stack becomes a product: appanalytics.ai opens its alpha with a public waitlist.

How we work

Four things we keep coming back to.

One rule, then depth

Every game we have shipped can be explained in a sentence. The difficulty is supposed to come out of the rule, not out of a tutorial that takes four screens to get through.

Ship, then keep shipping

Battle of Geniuses is on version 4.0.8 and its ninth year. We do not treat a launch as an ending, and we do not keep titles alive that we have stopped believing in.

Build the tool, not the workaround

When the question bank outgrew hand-editing we built a generation pipeline. When analytics outgrew SQL we built agents. Twice now, internal tooling turned into the more interesting product.

No dark patterns

Free to play, but our puzzle titles have no energy timers and nothing that sells you out of a difficulty spike. Pick The Lock has no purchases at all.

Company details

The paperwork, in full.

Published here so nobody has to guess whether the studio behind com.artadian.* and the partnership on the invoice are the same organisation. They are.

View on Companies House
Legal name
FREEDOM LLP
Former name
ARTADIAN GAMING LLP (until 12 August 2022)
Company number
OC407608
Type
Limited liability partnership
Incorporated
2 April 2016
Registered office
101 King's Cross Road, London WC1X 9LP, United Kingdom

Publishing, partnerships,
or a very specific data question.

We read everything that arrives at the studio inbox — user acquisition, publishing, licensing our question bank, or getting early access to the analytics platform.